CUSTOMER: STIFTUNG SILBERFUCHS, Frankfurt (Germany).
ACTIVITIES: Assistance in overcoming unemployment among the elderly people.
The word Silberfuchs has a positive meaning and in translation from German to English means “silver fox” — this way the elderly people with huge professional experience are called in Germany.
“Love and work, work and love — this couple is the cornerstone of happiness”
(Sigmund Freud)
The concept of the project.
Studio Rolling.Design has created a visual identification system for the German Foundation STIFTUNG SILBERFUCHS, taking as a basis the idea of the bridge. Located at the ancient crossing of the River Main the city of Frankfurt and its architecture became an inspiration for the concept of the project.
The key metaphor. Bridge
A bridge is a structure for crossing a water barrier and it is symbolizing sustainability and support. We used the concept of the bridge in a figurative sense. Imagine that an unemployed elderly person is standing on the river bank, he has lost the joy of life. For him, water is a problem, consisting in the absence of work, which he can not solve on his own. The STIFTUNG SILBERFUCHS Foundation is a bridge, it helps people to find a way out of this situation and cross the river, that is, to find a suitable and interesting job and realize their dreams.
The brand-á-porter Group started its business at fashion market in 2008. The company brought together the best professionals in the industry. One of the key priorities of the company is building of lasting and fruitful cooperation with world famous fashion brands and opening its boutiques at best shopping centers. Currently brand-á-porter represents such brands as Escada, Kenzo, Tsumori Chisato. brand-á-porter’s boutiques located at best shopping centers in Moscow.
Rolling.design developed a system of visual identification for the brand-á-porter. It’s the logo and the brand identity. The name is a tool of identity, specifically the font solution that was selected for the project. This solution has its own system and uniqueness which we see in the media.
The font conveys the character of the company, emphasize its individuality. It emphasizes the brand personality.
One of the characteristic features of the logo is a sign gravis, which places an emphasis on elegance and elegance of the style. The sign of the double hyphen sets the rhythm and dynamics. It is the essential technique of the identity.
The color and the paper makes the image of the brand more expressive. The font and the color solutions, used media - all in their totality makes a unique style and understandable for the consumer.
Pro-Engineering is a new promising company specializing on supplying polyethylene armature and sets of telemetry for distance management of polyethylene lock valves for gas pipe lines of low and medium pressure. The company also carries out contract supervision and commissioning at the sites of gas pipeline building.
Rolling.Design created a system of visual identification for Pro-Engineering.
Creating a logo we put emphasis on the main activity of the company – supplying of polyethylene pipes, ball cocks and sets of telemetry. We got inspired by technical aesthetics of objects and introduced a logo made up of a system of circles that symbolizes manufacturability and innovations.
The Pro-Engineering logo has a lot of visualization variants but at the same time it doesn’t lose recognizability. The dynamics of the logo conveys the idea of movement and transformation. And characteristic features of the letters helped to achieve the sense of authenticity.
NPO DIOD is new and fast growing company. NPO DIOD is a professional supplier of Russian and the worldwide manufacturers electronic component base, that’s used for designing and manufacturing of electronic devices and industrial automation for civil and military needs. Future consideration of NPO DIOD is supplier of high-quality products of Russian manufacturing, that are equal to foreign alternative products and could maintain their features during all declared exploitation period. Rolling Design studio prepared company’s visual identity system. Identity system is assembled from simple forms: triangle and sphere. Electronic components symbols were taken as logotype base. Futuristic style of NPO DIOD logo is reflecting company’s nature.
ROLLING DESIGN is a studio dealing in graphic design, branding and visual communication based in Moscow.
Minimalism is a way of life and worldview of ROLLING.DESIGN.
All projects are based on simple geometric forms and clear system of grid construction.
The Identity of the studio based on the idea of movement and transformation. Letter’s dynamics beautifully conveys the concept.
ABOUT
VEDOTECH - group of companies that specialize in complex supplying of component element base and equipment due to their directions: VEDOTECH ELEMENT as supplier of electronic components and module base, and VEDOTECH MACHINES as supplier of equipment, instruments, and spare parts. At the same time group maintains complete technical assistance in all provided directions. In such a manner, VEDOTECH realizes principle “From Simple to Complex” for their clients, leaders of Russian industry. Keeping in mind the same principle, in the future VEDOTECH is planning start-up of innovation project VEDOTECH ROBO that suggest to implement industrial robotics systems on the base of Russian manufacturing enterprises. Design studio ROLLING DESIGN has developed a system of visual identification for the company. In the process of developing the ideas, designers were inspired by artistic sci-fi films and futuristic style. The concept of “Robot” was the basis of the idea. The laconic style of VEDOTECH corporate style reflects the innovative design and advanced technology. This concept seeks to highlight the level of the company and the scope of its activities.
Rolling Press studio has developed naming, logo and corporate identity.
The company “Averum” deals with legal issues related to the bankruptcy.
Logo “Averum” - a combination of the main symbols of the Masonic movement. Compass and square create monogram “A”
characters enclosed in a circle. Elbow - a symbol, symbolizing the person who needs help.
Circle - a symbol of perfection. Compass describes any shape that can accommodate all
that a person present and can not realize.
The logo indicates that the company “Averum” solves a wide range of tasks a person in need of assistance.
The new logo - a three-dimensional design that reflects not only the essence of the brand, but the naming.
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